There are a lot of products on the market today. Some are great products and some not so great. However they all have one limitation to how great a good product can be….. Cost! Yes, cost to the consumer is a major, I might even go as far as saying the most important, aspect that is reviewed when a supplement company decides to bring out a new product. Let me explain why.
From the time the biotech company manufactures the product till the time it is in your hands, that products has been through the great machine of commerce and its value as increased substantially. Let me break it down:
(1) A supplement company commissions a biotech company to manufacture their product according to their specifications.
(2) The biotech company then sells the product to the Supplement Company.
(3) Who then sells it to a state or regional distributor.
(4) Who then sells it to a retailer.
(5) Who then sell it to you.
Each time the product passes hands there is a mark-up in the price, as each person involved needs to make a small profit. So the supplement and biotech company has to formulate a product at a low enough initial price, which makes it affordable by the time it gets to the consumer.
So how does that affect you the consumer? It affects you in two ways, firstly the products that you have on the shelves today, although good, may not necessarily the best that could have been formulated, otherwise it would cost too much, no one would purchase it and the supplement company would be in trouble. Secondly, the products that are of substantial benefit are expensive and as such consumer do not take the correct dosages to maximise their results. This leaves you with less bang for your buck and less results in general! The lack of results may leave you cynical about a particular product, even though the problem was not with the product specifically, but rather too little taken.
We at Muscle Genesis have been hitting the medical studies, gathering anecdotal evidence and conversing with biochemists all in an attempt to understand what products are potentially available and would provide better results than anything you may have tried before. Talking to biotech companies, we are astounded by the products that you will never see on the shelves, simply because they would cost far too much to manufacture at the proper dosages.
Some of these products are very similar to those already on the market, with the exception of either the number of active ingredients or the amounts of these ingredients. In other words, the products are good, but with a little tweaking they can be great. While others you will have never seen before and are sitting on the shelf gathering dust, simply because they would cost too much for the consumer.
Why am I telling you all this? It is because we as Muscle Genesis are producing our own products line which is set to blow you away. Some of these products will either be tweaked versions of existing products on the market today, making them more potent. Or products that are not on the shelves because they cost too much, despite their definite benefits to bodybuilders and other strength athletes. Most of the products that we intend to make available to you will be backed up by proven scientific evidence. The others…. will be a walk on the dark side putting together the latest in research along with anecdotal evidence to produce products that can produce drug like gains. Yep, you read right! With...